Campaigns capture the key sets of activities, and related investments, that you will carry out in support of your Goals and Metrics
Campaigns are critical objects in Plannuh. Using the Campaign object, you can bring together related, cross-functional marketing activities in support of a specific objective. Examples of campaigns might include hosting a customer seminar, attending a key trade show, running a digital awareness campaign, executing a TV advertising campaign, and so on. Anything that requires the coordination of multiple marketing activities AND has a measurable outcome should be treated as a Campaign.
Campaigns should generally be assigned to Goals: if you're spending a lot of money on a Campaign and it's not in support of a Goal, it may make sense to consider whether it's a good investment, or to assess whether you have defined all the right Goals and Metrics.