We recommend that you define 3-6 top-level objectives for your plan. These are the key outcomes you want to achieve. Normally these are business goals, such as Increase Revenue, Improve Awareness, or Launch New Product. Plannuh is preloaded with common strategic goals, and you can also define your own.
Finally, Goals should be measurable so that you can define what success looks like, and measure whether you're achieving your objectives. Again, Plannuh is preloaded with Metrics, and as always, you can easily define and create your own. Here's how it works